This seminar examines the contrast between the growing global visibility of Korean content and the structural challenges facing the Korean broadcasting sector, particularly terrestrial broadcasters. It discusses the global rise of K-content, before turning to the domestic challenges facing legacy broadcasters, such as audience fragmentation, declining advertising revenue, competition with OTT platforms, and rising production costs. These developments will be connected to broader questions about public service media, media diversity, platformisation, and national media policy. It will be of interest to anyone working on or interested in audiovisual media industries, streaming and OTT platforms, public service media, media policy, and East Asian media.