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GOD SELECTION XXX, the Tokyo brand Jungkook wore to soundcheck in Lima
October 12, 2026
GOD SELECTION XXX, the Tokyo brand Jungkook wore to soundcheck in Lima
October 12, 2026

Jungkook wore GOD SELECTION XXX at BTS's Lima soundcheck. A guide to the Harajuku label, its Fujiwara connection and what it costs.

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October 12, 2026
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Featured
GOD SELECTION XXX, the Tokyo brand Jungkook wore to soundcheck in Lima
Style
October 12, 2026
GOD SELECTION XXX, the Tokyo brand Jungkook wore to soundcheck in Lima
Style
October 12, 2026

Jungkook wore GOD SELECTION XXX at BTS's Lima soundcheck. A guide to the Harajuku label, its Fujiwara connection and what it costs.

Read more →
Style
October 12, 2026
OSOI's first bespoke line was designed for Japan, not Korea
Style
October 9, 2026
OSOI's first bespoke line was designed for Japan, not Korea
Style
October 9, 2026

OSOI's first country-specific collection went on sale in Japan on Wednesday at ¥162,800, sold through United Arrows, which operates the brand there.

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Style
October 9, 2026
Human Made built a system to stop people queuing
Style
September 29, 2026
Human Made built a system to stop people queuing
Style
September 29, 2026

Human Made's biggest store opened in Harajuku on Saturday with a mobile ordering system designed to keep customers from queuing outside.

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Style
September 29, 2026
Japan topped the apparel value table by adding one brand
Style
September 29, 2026
Japan topped the apparel value table by adding one brand
Style
September 29, 2026

Brand Finance says Japanese apparel brand value rose 29% to $13bn. Uniqlo and Asics are the entire figure, and Asics is a new entrant.

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Style
September 29, 2026
Paris has twelve Japanese houses this week
Style
September 29, 2026
Paris has twelve Japanese houses this week
Style
September 29, 2026

Nine Japanese labels have runway slots at Paris Fashion Week this week. Korea has two presentations and nothing on a catwalk.

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Style
September 29, 2026
London's schedule this season is the most Asian it has been
Style
September 14, 2026
London's schedule this season is the most Asian it has been
Style
September 14, 2026

At least six labels from or led by designers based in Asia show at London Fashion Week this week, across four of the season's five days.

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Style
September 14, 2026
Undercover sold for about £2.8m
Style
September 14, 2026
Undercover sold for about £2.8m
Style
September 14, 2026

Human Made will pay 554 million yen in cash for all of Undercover. Jun Takahashi gives up running the label he founded and keeps the design.

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Style
September 14, 2026
Onitsuka Tiger sells the archive. Asics rents it out.
Style
September 11, 2026
Onitsuka Tiger sells the archive. Asics rents it out.
Style
September 11, 2026

Asics releases its floral GEL-KINETIC FR with Cecilie Bahnsen on Saturday, days after reviving a 2003 Onitsuka Tiger. Both sell the same thing.

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Style
September 11, 2026
Musinsa's ₩10tn ask is six times what it sells in a year
Style, Business
September 9, 2026
Musinsa's ₩10tn ask is six times what it sells in a year
Style, Business
September 9, 2026

Musinsa applied for a Seoul listing on Monday. The valuation being discussed is about six times annual revenue, in the city's thinnest IPO year in four.

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Style, Business
September 9, 2026
Tokyo bought two ex-Uniqlo designers a Paris runway
Style
September 7, 2026
Tokyo bought two ex-Uniqlo designers a Paris runway
Style
September 7, 2026

The Fashion Prize of Tokyo will fund two Paris runway shows for TANAKA, the denim label built by Uniqlo's former global design leads.

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Style
September 7, 2026
Tokyo's answer to its designer problem is to back the factories
Style
September 7, 2026
Tokyo's answer to its designer problem is to back the factories
Style
September 7, 2026

The Tokyo Fashion Award named eight winners on Saturday, two of them sewing factories, weeks after a sister award found no finalist good enough.

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Style
September 7, 2026
Tokyo's fashion week could not find a next generation
Style
September 2, 2026
Tokyo's fashion week could not find a next generation
Style
September 2, 2026

The Japan Fashion Week Organization declined to name a winner of its main award for emerging designers this year, leaving an opening-day slot at Tokyo's fashion week empty when the season began on Monday.

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Style
September 2, 2026
Seoul Fashion Week's runway now has a checkout button
Style
September 2, 2026
Seoul Fashion Week's runway now has a checkout button
Style
September 2, 2026

Seoul Fashion Week opened on Tuesday with its runway split between two venues for the first time, and with the clothes on one of them made buyable by phone before the show has finished.

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Style
September 2, 2026
Everything About: G-Dragon's PEACEMINUSONE x Nike Air Force 1 "Para-Noise"
Style
November 21, 2019
Everything About: G-Dragon's PEACEMINUSONE x Nike Air Force 1 "Para-Noise"
Style
November 21, 2019

You probably have been hearing a lot about the upcoming launch of G-Dragon's PEACEMINUSONE collaboration with Nike for the Air Force 1 "Para-Noise" sneakers. Every media outlet and sneaker blog seems to have gone crazy about it and we’re happy to see G-Dragon gaining so much attention globally. But there are still a lot of things that need to be talked about. What are the differences between the 3 versions of the shoes? How will it look like after the black top wears off? Where can I buy it? Who got the Friends & Family edition?

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Style
November 21, 2019
Affordable Korean Fashion Brands For Back to School
Style
September 4, 2018
Affordable Korean Fashion Brands For Back to School
Style
September 4, 2018

Looking for the best outfits for back to school? Do you love Korean fashion? Zutter prepared 5 Korean shops you can buy online worldwide! We picked some items for inspiration, but feel free to mix and match to create your dream outfit as there are a lot of options to choose from…

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Style
September 4, 2018
How to adopt idols' hottest trend : Coloured Contact Lenses
Style
September 7, 2017
How to adopt idols' hottest trend : Coloured Contact Lenses
Style
September 7, 2017

Coloured lenses have been a trend amongst S. Korean idols for a long while now. It is quite easy to understand why when you see the results in music videos and photoshoots. Coloured lenses make your eyes look good and you can use them for either changing your eye colour or just enhancing your natural colour.

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Style
September 7, 2017
Inside look and haul : PEACEMINUSONE's Pop-Up in Hong Kong
Style, Exclusive
September 3, 2017
Inside look and haul : PEACEMINUSONE's Pop-Up in Hong Kong
Style, Exclusive
September 3, 2017

As G-Dragon embarked on his world tour, so did PEACEMINUSONE by opening a series of Pop-Up stores around the world. Aligning with G-Dragon's tour schedule, the Pop-Ups are offering fans around the world the opportunity to grab their favourite items as well as new exclusive items.

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Style, Exclusive
September 3, 2017
TBT: PEACEMINUSONE LAUNCH AT DOVER STREET MARKET LONDON
Style
July 24, 2017
TBT: PEACEMINUSONE LAUNCH AT DOVER STREET MARKET LONDON
Style
July 24, 2017

While we wait patiently for the pop store to come to Europe, let's remember that we are quite fortunate and already had Peaceminusone launched in Paris and in London.... Just when I decide to head back and walk towards the bus station, I check my phone and notice DAZED’s update made by PEACEMINUSONE. G-Dragon was on his way...

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Style
July 24, 2017
WHY ZICO X MISBHV COLLABORATION GOT US HYPED FOR THIS JANUARY
Style, Music
July 15, 2017
WHY ZICO X MISBHV COLLABORATION GOT US HYPED FOR THIS JANUARY
Style, Music
July 15, 2017

After only posting the artist's initial Z, and a long teasing with Zico and Zion T MVs it has been revealed that on the 5th of January, the one coming to London will be ZICO !

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Style, Music
July 15, 2017
8 SECONDS X G-DRAGON - WHY YOU SHOULD BUY IT NOW
Style
July 15, 2017
8 SECONDS X G-DRAGON - WHY YOU SHOULD BUY IT NOW
Style
July 15, 2017

It's been a while since 8 Seconds announced their collaboration with G-Dragon, yet it's been only now, with the winter collection, that I finally decided to take the gamble of ordering all the way from Seoul ...

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Style
July 15, 2017
SOTHEBY'S BOWIE COLLECTOR ALL NIGHT VIEWING 4/11
Style
July 15, 2017
SOTHEBY'S BOWIE COLLECTOR ALL NIGHT VIEWING 4/11
Style
July 15, 2017

Upon entering the hall there's Caulfield's 'Foyer' (a 'Foyer' in the foyer) and the Radio-phonograph by Achille and Pier Giacomo Castiglioni. I'm kind of rushing past as there's Basquiat on both sides...

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Style
July 15, 2017
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